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Time Lapse Hoodie – A Physical Manifestation Of Progression

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Time Lapse Hoodie – A Physical Manifestation Of Progression

October 13
01:22 2020
Time Lapse Hoodie - A Physical Manifestation Of Progression
Today Evolve introduces the time-lapse hoodie, a physical manifestation of progression. Constructed with a 60 ringspun cotton – 40% polyester fleece composition, uniquely engineered thickness for optimal lightweight/warmth and our signature custom branding, the Time-lapse Hoodie is the go to for the fall weather.

Evolve is an apparel brand based out of Toronto, Canada. Evolve is committed to bringing top quality products that aim to capture the brand’s core principles of helping creatives further their personal development, spark creative curiousity amongst our customers and, bring communities closer together.

Each of their products is carefully crafted to meet the best standards and inspire creativity, paired with clarity in design thinking. They take pride in providing a great experience end-to-end.

Sparking Creative Curiousity

The inspiration behind Evolve began with a simple mission: create a premium lifestyle brand that not only supports creatives but also explores their art of creation through an apparel medium.

In conjunction with our creative partners, Evolve wants customers to be curious about the apparel they buy; really understand the artist and their intent. They want their apparel to represent something beyond the material and art.

The Art of Creation is…

33% Passion.
33% Perseverance.
33% Process.
1% is You.

Finding the right composition

The first order of business was finding the right material for the hoodie. Going through countless compositions and weights, it was determined that a bigger proportion of brushed fleece was required to ensure a warmer construction & Softness. Paired with the usual ringspun cotton, the 60-40 split offers optimal strength, wrinkle- and tear-resistance, and reduced shrinking.

Challenging customers creatively

The Time-lapse Hoodie also needed to feature a design that really pushed the idea of challenging customers creatively. As such, the Time-lapse Hoodie features a design that represents the physical manifestation of a time-lapse: the photographic technique of taking a sequence of frames at set intervals to record changes that take place slowly over time. With this in mind, a progression of frames were created of the different stages the keylock logomark goes through to achieve the final product.

Final Product

Despite being in the early stages of the company, Evolve wanted to set a precedence on what is to come. With the release of the Time-lapse Hoodie, we hope to raise the bar of what to expect for the future. The Time-lapse Hoodie is available today. Click here.

Media Contact
Company Name: Evolve AOC Inc.
Contact Person: Media Relations
Email: Send Email
City: Toronto
Country: Canada