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Eye Makeup Market To Show Marvelous Growth Worth $21.41 Billion By 2025 | Grand View Research, Inc.

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Eye Makeup Market To Show Marvelous Growth Worth $21.41 Billion By 2025 | Grand View Research, Inc.

April 06
05:04 2021
Eye Makeup Market To Show Marvelous Growth Worth $21.41 Billion By 2025 | Grand View Research, Inc.

“Grand View Research, Inc. – Market Research And Consulting.”
According to a recent report published by Grand View Research Inc., the Covid-19 pandemic has disrupted the beauty and cosmetics industry due to severity of restrictions. In addition, the brands are also focusing on improving their supply lines in terms of strengthening their E-commerce channel along with offering at-home wellness products, which are highly suited in this volatile business environment

The global eye makeup market size is expected to value at USD 21.41 billion by 2025 to expand at CAGR of 5.7%. Rising awareness regarding physical appearance is projected to drive product demand. Also, increasing per capita income in developing countries such as China, India, Brazil, and Indonesia, allowing the consumers to spend on cosmetic products, is expected to further fuel the growth.

Over the past few years, rapidly growing social media has impacted the market positively. The manufacturers have expanded their brand campaigns with the help of brand ambassadors and celebrities through social media channels such as Instagram, Facebook, YouTube, Pinterest, Twitter, and makeup related blogs. These digital platforms not only drive the product demand but also educate the consumers through product centric beauty tutorials. It has enabled the producers to contact the consumers directly, encouraging consumers to explore new products.

Amid the Covid-19 pandemic, Americans are piqued with eye liners, brows, and eye makeup as masks have changed the makeup way for Americans. Estee Lauder Chairman reported that Lipstick segment has been severely hit and the pandemic could indicate the decline of “lipstick index”. Also, E-commerce giant Amazon has reported huge dip in sales of lip color and care in April 2020 and in the meanwhile, the sales of eye makeup significantly shot up by June 2020. 

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Eye Makeup Market Report Highlights

 North America held or the largest market share of more than 30.0% in 2018

Eye shadow segment is expected to witness the fastest CAGR of 6.2% from 2018 to 2025

In terms of product, mascara held the largest market share of more than 35.0% in 2018

Asia Pacific is expected to witness the fastest CAGR of 8.3% from 2018 to 2025. Increasing number of working class women in emerging economies including China, India, Bangladesh, and Pakistan as a result of increased concentration of MNC offices on a domestic level is projected to have a strong impact on the regional growth

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Eye Makeup Market Segmentation

Grand View Research has segmented the global eye makeup market on the basis of product, distribution channel, and region:

Eye Makeup Product Outlook (Revenue, USD Million, 2015 – 2025)


Eye Makeup Distribution Channel Outlook (Revenue, USD Million, 2015 – 2025)


Eye Makeup Regional Outlook (Revenue, USD Million, 2015 – 2025)

     North America
        • The U.S.
        • Germany
    • Asia Pacific
        • China
        • India
    Central & South America
        • Brazil
    • Middle East & Africa

List of Key Players of Eye Makeup Market

    • L’Oreal S.A.
     The Procter & Gamble Company
     The Estee Lauder Companies Inc
     Shiseido Company
     Chanel S.A.
     COLORBAR Unilever

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About Grand View Research

Grand View Research is an India & U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services.

Media Contact
Company Name: Grand View Research, Inc.
Contact Person: Sherry James, Corporate Sales Specialist – U.S.A.
Email: Send Email
Phone: 1888202951
Address:Grand View Research, Inc. 201 Spear Street 1100 San Francisco, CA 94105, United States
City: San Francisco
State: California
Country: United States