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Whip Music Africa, MusicTech Startup Launches All-In-One Services Marketplace to Champion Accessibility in Nigerian Music Industry

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Whip Music Africa, MusicTech Startup Launches All-In-One Services Marketplace to Champion Accessibility in Nigerian Music Industry

March 01
01:36 2023
Whip Music Africa is a MusicTech startup that recently launched a digital music services marketplace striving to make music production, distribution, marketing, and playlisting faster, safer, and more accessible to Nigerian artists and entrepreneurs.

Cutting-edge tech and music are blending faster than ever, and to ensure upcoming artists, emerging musicians, producers, music executives, distributors and marketers can quickly find each other for collaboration, Whip Music Africa, the fastest-growing MusicTech startup was founded. 

Helmed by the woman entrepreneur Melissa Kariuki, a powerhouse in the global tech scene who has worked across all compass points in organizations such as Google, Bain & Company, H&M, the Gates Foundation, and INSEAD, Whip is launching to push the envelope of accessibility and quality in the Nigerian music space. 

Even though she had an abundance of opportunities as a Product Marketer at Google, Melissa felt called to entrepreneurship and thus has channeled her talents, experience, and skills to solve the music marketing challenge for Nigerian artists and music professionals through building Whip. 

Engineered on simplicity and surgically accurate in execution, Whip Music Africa is streamlining the way musicians, artists, production specialists, marketing agents, managers of musicians, and other professionals in the Nigerian music industry connect and interact with each other.

As Melissa conveyed, the main goal of Whip is to ensure its users have peace of mind knowing that the full catalog of their services will be present on a uniform platform, which is among the first to offer full refunds to victims of fraudulent activities, stating:

“We know how difficult it can be for artists to stand out in the music market. Whether it’s upcoming artists trying to break in or established artists trying to stay relevant. Investing in marketing your music is the name of the game but having to manually stay on top of the latest offers and then collate and compare them yourself is time-consuming, not to mention artists complain of getting scammed. Our goal is to introduce ease and comfort into this process by listing all your music services in one place and providing a money-back guarantee,” explains the founder & CEO of Whip, Melissa Kariuki. 

CEO and Founder of Whip, Melissa Kariuki

More information about Whip is available on the company’s official website.

Media Contact
Company Name: Whip
Contact Person: Melissa Kariuki
Email: Send Email
Phone: +12135261963
Country: Kenya